The pooja of PVP's 'Production number 10' starring Arya and Anushka in the lead was held yesterday. While the bilingual feature film directed by Prakash Kovelamudi is titled 'Size Zero' in Telugu, it is called 'Inji iduppazhagi' in Tamil. The story and screenplay of the film has been penned by Smt. Kanika Dhillon Kovelamudi while MM Maragathamani is providing the music for the romantic comedy.
Being the matter of figure conscious theme, the casting plans are said to have started and ended with Arya and Anushka. Arya is said to be the most sought after male in this part of the country and Anushka as the fit and energetic heroine, thanks to her Yoga activities.